Process (sketches/other concepts considered)
Rom-Com Fest — Branding Project
I created a playful brand system for a Rom-Com Film Festival that celebrates love’s whimsical, heartwarming side — and challenges the idea that romance has to feel intimidating or heartbreaking. Designed for teenagers and hopeless romantics, the identity blends visual elements of chemistry and hormones, capturing the natural spark and emotional magic that make love feel personal and real.