Rom-Com Fest — Branding Project

I created a playful brand system for a Rom-Com Film Festival that celebrates love’s whimsical, heartwarming side — and challenges the idea that romance has to feel intimidating or heartbreaking. Designed for teenagers and hopeless romantics, the identity blends visual elements of chemistry and hormones, capturing the natural spark and emotional magic that make love feel personal and real.

Process
I started by exploring different ideas and vibes—whether it’s something dreamy like
a fairytale, science-y like hormones, or artsy like Art Deco. Each concept helps me
discover fun and meaningful ways to express what love and connection can feel like.

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